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Netflix Has Now Joined The MPAA

Independent Film Makers, I Want You

By Kelvin Owens

 On the same day Netflix scored its first best picture nomination from the Oscars, the steaming company is also joining the lobbying group the Motion Picture Association of America. The streaming giant joins the group as the MPAA, which currently has six major studios as members, faces the loss of 20th Century Fox once the merger of many of its assets with Disney is completed.  

It is the first time in history that a non-studio has been granted entry. It also is a defining moment for MPAA chairman-CEO Charles Rivkin 18 months into his tenure. The Netflix-MPAA union coincides with the streamer becoming a card-carrying member of the Oscar race after securing an unprecedented 15 nominations on Tuesday morning. Netflix CEO Reed Hastings and Sarandos are intent on upping the company's profile as a legitimate force in the movie business, and joining the MPAA will further that goal. Additionally, once Fox is merged with Disney, the MPAA will have one less member, meaning a loss of as much as $10 million to $12 million in annual dues. Sources say the MPAA is courting other new members as well (Amazon could be a candidate).
Ted Sarandos, chief content officer for Netflix, says: “Joining the Motion Picture Association further exemplifies our commitment to ensuring the vibrancy of these creative industries and the many talented people who work in them all over the world.”

While the tech industry and the MPAA have often been at loggerheads, the rise of content giants like Netflix, YouTube, Amazon and Apple along with the soon to launch online services of Disney, Warner and Universal have made it more imperative they be open to change.

Source:  Variety